How to Remove a Negative Review on Amazon

Amazon product reviews… the lifeline that boosts sales into successful celebrations or kicks listings all the manner back into the bane of page 20. When sellers launch a product, reviews shorten the lag time between unknown and popular. Product reviews influence conversion rates so strongly that they are a sellers' powerful tool of transformation from nil to quit-my-solar day-job income.

At that place are basic pro-active steps sellers accept to make sustainable success possible:

1. A high-quality product that earns rave product reviews;
2. An outstanding Amazon product particular folio that leaves no buyer doubts; and,
3. Customer service fit for royalty.

Knowing these elements are in your easily makes y'all an empowered seller. On the premise that you have mastered the higher up three, let's motion frontward.

The Achilles heel of every seller is negative reviews and in a previous article well-nigh how to deal with them, I focussed on how to learn, grow and benefit from all types of reviews, even the negative ones. Amazon will not remove negative product reviews just because it makes you unhappy. Simply what if you take some negative product reviews that don't seem like fair play? Information technology's time to investigate if a bad product review is TOS compliant and actually warrants their presence.

Knowing The Difference Makes A Difference

Information technology may seem like a tiresome job, nonetheless, yous could detect an Amazon-approved reason for requesting product review removal in these two areas: Customer Feedback ratings (aka Seller Feedback) versus Production Reviews.

Some buyers write Customer Feedback content as a bad Product Review and vice versa. That is actually grounds for removal submission in both cases.

Acceptable Customer Feedback
Customer Feedback covers the issues of delivery, packaging, the condition of the product or container (opened, leaked, cracked, cleaved, etc.) and customer service (rating their experience with the merchant). These ratings directly impact your overall account health.

FBA sellers can go negative client feedback comments about low ratings for delayed, damaged goods or render bug removed since Amazon handles all of this on your behalf.

Whether you are an FBA or FBM Seller, if a low customer feedback rating is only about the production; you have an absolutely valid reason to request removal since that content doesn't belong there.

Check out this real-time instance:

I contacted Seller Primal Back up to notify them of the above issue on behalf of a beau seller.

Because these were product reviews written as Customer Feedback, that was an Amazon adequate reason to request removal. Amazon responded at 7:55 a.thou. (yes, that's 3 minutes after):

07:55 AM

Greetings from Amazon Seller Support,

Give thanks you lot for contacting us. I am happy to help you with the consequence related to removal of the feedback.

I have checked all the details and institute that the feedback is related to a product review that was provided past the buyer and it had nada to do with your performance or your services. As per your request,I have removed the buyer'due south feedback.

And voilà! By the way, this seller had a "Fair" Account Health rating. Subsequently two depression ratings were removed; information technology returned to a v-star "Good" status once once again.

Moving On To Product Reviews

As a full general rule of pollex, Amazon doesn't make a habit of removing production reviews. However, reviews containing Customer Feedback details and cipher almost the product itself are possible removal candidates. Amazon lists these criteria as well:

• Inappropriate Content
• Hate Speech & Offensive Content
• One-discussion-reviews
• Promotion of Illegal Deport
• Promotional Reviews

Amazon would also consider removing at to the lowest degree one review when "a heir-apparent, unhappy with their purchase, posts multiple negative reviews for the aforementioned production." Some people do this through multiple accounts. Why they would exit of their way to postal service more than once, is beyond me.

Grounds for Product Review Removal

Here is an example of a product review worthy of removal consideration… notice how this person simply wanted to bluster. If annihilation, this falls into the Customer Feedback ratings, and every bit you tin can run across, the review has nil to do with the product itself.

Take a look at this one. In this case, no ane can tell if the reviewer fifty-fifty took the product out of the box it came in.

Customer Opinions

Product reviews are opinions. And Amazon likes every customer to take one. To be clear, just because a review is negative just information technology'south about the client'south experience with the production – Amazon won't even consider removing it. That type of review is legit.

Assuming y'all accept an Amazon-approved reason, no one knows if Amazon will really accept it nor how long it could take for them to respond. I understand that Seller Fundamental transfers such cases: "The team that owns this feature is outside of Seller Support and does not employ the case organisation. And then your case will appear closed in Seller Central… results of investigations are not shared."

Call up, the only guaranteed result is that nada volition happen if y'all don't endeavor.

The How-Tos

There are ii ways to go nigh submitting non-compliant negative product review removal requests: Report abuse and/or contact Seller Support. I volition include both ways. I don't believe this is an either/or option, and so I recommend using both.

Report Abuse

Next to the "Was this review helpful to you? Yes  –  No, click on "Report abuse".

This window will show upwardly:

Write clear, authorized reason(s) why the content is inappropriate (just stick to Amazon's guidelines). Then submit by clicking on the orange Written report as inappropriate push.

Contact Seller Support

This option allows for much more information to build your removal case.

Before you become wild reporting every ane-star review, remember that Amazon may, or may not delete the ones with real content violations so don't waste anybody's time trying to go legitimate negative ones removed.

Tin can Negative Production Reviews Be Changed?

For some sellers, 3-stars or less is a source of frustration. Others recognize that multiple ii or 3-star valid testimonials are perceived every bit more accurate feedback. Consumers find a mixture helpful. That's why they read both.

Consider that having a few negative reviews isn't going to be your demise. Let's say that you have compliant negative product reviews that Amazon would easily refuse to remove; you could try reaching out to the customer. Just do so wisely. At no bespeak tin can you ever land or imply that if a client improves their production review, you will give them a souvenir, disbelieve on their next order, refund or anything other than a genuine "Thank you lot."

Sometimes a reviewer but doesn't sympathize how to properly use a product (even with included carefully crafted instructions). Generally, prospective buyers discern that it's a limitation of the reviewer versus the product itself. Equally the seller, taking fourth dimension to respond in a professional, friendly (non-defensive) way on the detail page for everyone to see, counterbalances those negative reviews and builds conviction in your proper noun/make. In many cases, answering questions leads to a customer irresolute their review of their ain inspired will.

While it may be tempting to accept your customer interaction offline: Don't. It works in your favour to keep Amazon in the proverbial loop. When Amazon sees that a seller is responding to product problems, they grin upon information technology. Preclude getting busted for misunderstood resolutions attempted off of Amazon'southward platform. Even the best intentions may come dorsum with haunting repercussions if a heir-apparent ends upwardly writing virtually how you contacted them by phone or direct via a personal email, then offered x, y, z to become their negative feedback removed. If reading that makes your palms sweat because the thought had crossed your heed; accept it as a recollect twice sign.

Instead, take confident steps via Amazon and think to get out a trail so that they know your efforts are 18-carat.

Reducing Recovery Fourth dimension

One way to make up for drops in conversion rates resulting from multiple compliant negative reviews is to actually learn more than reviews. This is easily accomplished past running promotions or sponsored production ads or review campaigns.

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Source: https://www.edesk.com/blog/remove-negative-product-reviews-amazon/

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